For a country of criminals, the Aussies sure know how to make a funny.  In this 90-second spot Honda: Down Under is marketing one of its subcompact models, the Jazz, to a new market sector:  Hipsters.  And why not, jazz is hip, right.  Maybe so, but how hip are very small cars manufactured by very large corporations? Perhaps this is a direct marketing ploy, playing on hipsters’ affinity for irony, which is noted approximately one minute into an advert permeated by references to vinyl albums, craft sodas, and knitting.

Whether or not it was the intention of Honda’s marketing team to incorporate any derivative functions into the promo, they’ve done a bang-up job of compiling all the necessary info for a hipster DIY “starter kit.”  At any rate, the primary message, delivered with the ever-charming Aussie twang, is likely to have hipsters running casually strolling to the nearest Honda dealership to discuss the terms of a loan, and their trade-in value (a vintage 1972 baby blue Schwinn fix-gear bicycle).

And although the initial question, “How much hipster can you pack in a Jazz” is insufficiently answered with “Heaps,” there remains a more vital question in my mind.

What’s a “quiff?”

Well, according to 47 seconds of research it’s either “a hairstyle that combines the 1950s pompadour hairstyle, the 50s flattop, and sometimes a mohawk,” (Wikipedia) or “a promiscuous woman” (Dictionary.com).  Take your pick.  Either way, it should fit in your new ride.

Good On Ya!

Epilogue:  For those of you that have a little extra time and a little extra hipster bashing in you, The Hipster Olympics provides a more graduate level perspective on the culture.