Unless you’re hipster 1.0, deep in the bowels of Portland, listening to your phonograph, drinking organic Chai while grooming your beard and waxing your moustache, you’ve probably heard rumblings about U2’s recent record release campaign. Partnering with Apple, the favorite sons of Ireland (narrowly beating out Danny Boy) distributed their new album to over 500 million listeners for FREE. The new album, Songs of Innocence, magically appeared in iTunes libraries around the world; meanwhile the band and Apple awaited a certain tidal wave of applause from fans and critics. Continue Reading